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About us

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Company Foundation and idea

In an environment with increasing demand for goods and services, Bright ideas was established as a hybrid FREE solution to improve consumers'  shopping experience and save them money.

CouponsArabia.com operated by “Bright ideas” utilizes the digital coupon as the main and unique device to enforce and maintain “retail –consumer relationship” by transforming the multi-million dollar retail industry into the digital world. Moreover, it grants consumers access to savings on a wide variety of goods and services that can satisfy their growing needs.

While the use of coupons is still new to the Arab world, other countries like the United States began using coupons since 1909. In 2011 alone, American consumers saved around 4.6 billion dollars on their purchases by using coupons.

Nowadays, the expansion of the use of coupons in all societies gives consumers the opportunity to optimize their purchases and save money.

With Bright ideas and CouponsArabia.com, we take the pleasure of shopping to a new level by leveraging the backbone of your needs and wants as a source of competitive advantage.

 

Management team

 

Elie Ghossoub                       Partner

Nabih Al Ajouz                      Partner

Haitham Lakkis                     Partner

Nadia Al-Turk                        Public Relation Manager

Khalil Al Jundi                       IT & MIS Manager

Mariane Sawaya                   Graphic Designer and Animation

 

 

 

A Brief History OF COUPONS as per Wikipedia

 

1.Origin

In 1887 the Coca-Cola Company was incorporated in Atlanta, Georgia, with Asa Candler as one of the partners. He transformed Coca-Cola from an insignificant tonic into a profitable business by using innovative advertising techniques. The key to this growth was Candler's ingenious marketing including having the company's employees and sales representatives distribute complimentary coupons for Coca-Cola. Coupons were mailed to potential customers and placed in magazines. The company gave soda fountains free syrup to cover the costs of the free drinks. It is estimated that between 1894 and 1913 one in nine Americans had received a free Coca-Cola, for a total of 8,500,000 free drinks. By 1895 Candler announced to shareholders that Coca-Cola was served in every state in the United States.

Australian consumers first came in contact with couponing when Shop A Docket promoted offers and discounts on the back of shopping receipts in 1986.

2.Widespread use

Coupons first saw widespread use in the United States in 1909 when C. W. Post conceived the idea to help sell breakfast cereals and other products. Today, more than 2,800 consumer packaged goods companies offer coupons for discounts on products. In 2011 U.S. consumers used coupons to save 4.6 billion dollars on their purchases of consumer packaged goods.

3.Timeline

A timeline for the history of coupons:

  • 1888 – Asa Candler used paper tickets for free glasses of Coke to help market his new soda
  • 1909 – C. W. Post used 1 cent coupons to start marketing Grape Nuts breakfast
  • 1930 – Coupon usage grows dramatically during the great depression
  • 1940 – Big chain grocery stores begin to use coupons to attract consumers away from purchasing at local markets
  • 1957 – Nielsen Coupon Clearing House was created to be devoted entirely to coupon redemption
  • 1965 – Half of all the families in the United States begin cutting coupons
  • 1990 – The invention of the internet leads to the downloaded printable coupon and online coupons
  • 1992 – The last year coupon usage is on the rise for the next 17 years
  • 2002 – Americans saved $3.8 billion shopping with coupons
  • 2009 – The U.S. government uses coupons to promote converter box sales for the digital television transition